What’s good for Māori is good for the world.
CASE STUDY
te wananga o aotearoa
Te Wānanga o Aotearoa (TWoA) is New Zealand’s second largest education provider with more than 80 locations throughout New Zealand.
Operating for over 30 years, they offer more than 50 recognised qualifications, including certificates, diplomas, degrees and masters degrees.
Culturally rich and inclusive, TWoA is a unique Māori learning environment that is accessible to all New Zealanders. They are proud of their holistic approach and diversity, with 96% of their students recommending them.
Services
Student Recruitment Strategy
Copywriting
New Ad campaign
Template Design
Design
REQUIREMENTS
TWoA approached me to help develop a new student recruitment campaign to exceed required student numbers.
Requirments included:
Research
Research the institution, their students, and their competitors and industry.
New Ad Campaign
Create a new advertising campaign based on the new strategy. Needs a new look and feel.
New Recruitment Strategy
Develop a strategy to get more students to sign up for TWoA’s courses.
Ad Template Design
Create ad templates for enrolment and recruitment of students, for degree and business programmes. Templates include advertising for any combination of 1 to 9 courses. These would be supplied to the internal design team to update with specific content in future.
Recommendations
EXPAND YOUR WORLD VIEW
Opening yourself to new possibilities and different perspectives will make you a more educated, well rounded individual.
Results
All targets achieved
All new and increased student recruitment targets were achieved. The internal design team had success with the advertising templates we produced for them. This cut their time spent on design and output by at least 50%.
Working with TWoA opened my eyes to different approaches operating in the community. At the start of this project, to gain a deeper insight into my client and their students, I studied part-time at TWoA to gain He Papa Tikanga, NZ Certificate in Tikanga (Mātauranga Māori).
He Papa Tikanga provided great insights into a Māori worldview. You learn about traditions, concepts, values and protocols and understand why Māori do things a certain way. Then you discover how to apply some of these concepts in your home, workplace and community.
It was good to challenge my thinking and reflect on my own beliefs and values and how they relate to those of other cultures.
MORE CASE STUDIES
Here’s a couple more of our Case Studies. See a full list from the top drop-down menu.
