Gain clarity, make better connections, and build a fearless brand.


I’m Will Roffé, a Strategist and Copywriter with over 25 years’ experience. I primarily help ambitious entrepreneurs, marketers and CEOs in Professional Services, SaaS and manufacturing companies build the futures they imagined.

I work with a talented designer and a small support team, and can introduce some of my specialist friends when needed.

If you want to gain clarity, make better connections, and build a fearless brand, book a call with me here.


“With such a tremendously creative and strategic mind, but also an astute business sensibility, Will is someone you can go to with supreme confidence, to deliver incredible results, time and time again.”

Jeremy Snowsill
CEO, LWC, Australia

I build fearless people and brands

When you’re fearless, you’re not limited by societal norms. Or fear, because living in fear is a choice. You take risks, embrace change, challenge the status quo and voice your opinions to attract and connect with your like-minded tribe. You stand up for what you believe in and fearlessly pursue your vision and goals to make a lasting impact during your time here.

My services include:

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Business Strategy & Brand Strategy

They’re two sides of the same coin. Create or upgrade your Strategy to become the only choice in your market.

Ideation & Copywriting

Let’s make better connections with the people you care about, using the power of ideas and strategically-aligned words.


Fearless Coaching

I work with ambitious entrepreneurs and CEOs to help focus their minds and achieve their business vision.

Connect with the people that matter most.

Positive transformation begins with your business & brand strategies. They work together seamlessly to drive home your vision. 

Let’s first understand your company’s goals & challenges, and customers, as well as your unique DNA, positioning, messaging, design & more.

We can either start with a clean slate or make upgrades where necessary. Once everything is aligned, your marketing, advertising & online properties will make better connections with the right audience.

You’ll then build real momentum, leading to brand recognition, authority, trust & loyalty. Then you’ll operate at an entirely different level.

Why choose us

Why Choose Fearless?

My team and I have been winning hearts and minds for over 22 years

My clients choose us because they want help from an equally ambitious partner who knows how to build a fearless brand. So far, we’ve helped our clients generate over £1.5b in sales.

Making Insurance Happiness Happen

Star Insurance has become the undisputed leader in niche vehicle insurance. They always rate highly in Trust Scores, and their team, book value of the vehicles they insure, and year-on-year revenue have all grown significantly since working with us.

“We have worked with Will Roffé for the past 10 years. He created our successful brand strategy & strategies for our large suite of insurance products. He also developed & wrote our internal culture, corporate brand story, website, ad campaigns & more. He understands people and how to connect with them using the right strategies, ideas, language, and tone.”

Nicholas Baker

CEO – Star Insurance

Some of our fans

Star Insurance
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Fearless Kiwi Uses A Potent Mix Of Strategy, Creativity And Writing To Grow Good Businesses.
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