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The Fearless Approach

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Deep Dive

A traditional approach when you need significant development or change.


For rapid transformation or when you face a serious deadline. 

Deep Sprint

A combination of both approaches. Take one deep dive followed by significant sprints.

How do you like to work?

The approach taken depends on your management style, sign-off process, budget, and time restraints.

No matter the approach, I generally follow this process:

  1. You complete an online brief.
  2. I’ll work through it and ask you some questions.
  3. We agree on the project’s scope before I send you a quote.
  4. When happy with the quote, approve it and I’ll send you an invoice (anywhere from 10% – 50% depending on the size of the project) to get started.
  5. I’ll get to work and send you the first draft for feeback and edits.
  6. When edits are completed and you provide project sign-off, I’ll send you the final content and invoice.
  7. I’ll then analyse and learn from the project, making any tweaks to constantly improve. My goal is to hit the sweet spot with your prospects and customers ASAP.




When is a Deep Dive appropriate?

When every aspect of the project has to be considered down to the last detail, and you need the time to consider your options, a more traditional, deep dive is the best approach. This is ideal too if decisions need to advance through multiple departments.


Why would I choose a Sprint?

If you have a serious deadline and need super-fast results, a project sprint will be right up your alley. This is the ideal approach for businesses that operate lean business principles. The added benefit is sprints are more cost-effective than deep dives. 


What's an example of a Deep Sprint?

We have clients who needed to go to market fast with a workable solution. This was followed by an iterative strategic and creative process until we hit the sweet spot. This also works well when you are live testing with a sample audience until everything is perfected. It’s a really beneficial approach where, in essence, you’re live testing your solutions to gain valuable feedback. The deep work upfront informs your first sprint, and then combined every sprint you take thereafter.

Here’s professional funny guy, writer, actor, Rhys Darby (Flight of the Conchords, What we do in the Shadows, Hunt for the Wilderpeople, Jumanji franchise, etc) saying mostly nice things about Will.