Fearless Kiwi, flying high for over 22 years.

Our Approach

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Deep Dive

A traditional approach when you need significant development or change.


For rapid transformation or when you face a serious deadline. 

Deep Sprint

A combination of both approaches. Take one deep dive followed by significant sprints.

Our processes fit the way you work

The approach you take depends on your management style, sign-off process, budget, and time restraints. We’re comfortable with whatever suits you.



When is a Deep Dive appropriate?

When every aspect of the project has to be considered down to the last detail, and you need the time to consider your options, a more traditional, deep dive is the best approach. This is ideal too if decisions need to advance through multiple departments.


Why would I choose a Sprint?

If you have a serious deadline and need super-fast results, a project sprint will be right up your alley. This is the ideal approach for businesses that operate lean business principles. The added benefit is sprints are more cost-effective than deep dives. 


What's an example of a Deep Sprint?

We have clients who needed to go to market fast with a workable solution. This was followed by an iterative strategic and creative process until we hit the sweet spot. This also works well when you are live testing with a sample audience until everything is perfected. It’s a really beneficial approach where, in essence, you’re live testing your solutions to gain valuable feedback. The deep work upfront informs your first sprint, and then combined every sprint you take thereafter.

Here’s professional funny guy, writer, actor, Rhys Darby (Flight of the Conchords, What we do in the Shadows, Hunt for the Wilderpeople, Jumanji franchise, etc) saying mostly nice things about Will. 

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