Super-intuitive & powerful online quoting software.
Case Study
QUOTIENT APP
The perfect opportunity to make a great first impression is the humble quote. That was the seed of an idea that turned into a wildly successful Software as a Service (SaaS) business for the founders of Quotient.
Nathan and Dale from Quotient were really protective of their marketing approach, but wanted to go to the next level.
For a time we shared the same office space so we had many more strategic conversations about their business than you’d normally experience.
But I loved what they were doing and even joiend them at a Quickbooks conference in San Jose (San Francisco, where I manned one of their stands to get closer to the customer. The insights were incredibly beneficial because I believe everything starts and ends with the customer. So it was a no-brainer for me to join them to understand their customers’ struggles from the coalface.
Services
Strategy
Brand Strategy
Website Architecture
Web Content
Copywriting
REQUIREMENTS
Provide a fresh perspective and help take Quotient to the next level.
I consulted with Quotient to help them develop:
Research
Understand their customers at a major, international trade show in the U.S..
Website Architecture
Provide input on the site’s structure and sales funnels.
Copywriting
Write copy for new website, blog posts, authority articles, award entries, customer onboarding, video content, emails, PR and social media posts.
Strategic Input
Consider the strategy and upgrade the Brand Strategy.
Recommendations
THE BETTER WAY TO SAY YES TO NEW BUSINESS.
With a highly dedicated team, an excellent SaaS product backed by great support, Quotient has created a much easier way to impress prospects and start new relationships.
Results
Two happy campers
With a highly dedicated team, an excellent SaaS product and great support, Quotient went from strength to strength, significantly adding to their loyal customer base every day. One of their customers even said, “If these guys brewed beer it would probably be the best beer in the world.”
Just 2-years after launching they were named a Xero Rising Star business and 2-years later, Quotient was awarded the Deloitte Fast 50 Rising Star award.
Working with Quotient reaffirmed how much I love working with SaaS, Tech and Fintech businesses. Especially when I have quality access to the founders.
NATHAN CARTER, CO-FOUNDER
With his valuable ideas, Will has become a go-to confidant and an integral part of our team.
Will has spent a lot of time understanding our business as well as bouncing ideas and strategies we could implement. He helped shape our brand voice and his copywriting approach has added real personality to our communications, including our website, emails and blog.
Will is a genuine, caring and hardworking person who wants the best for his clients. If you have the opportunity to work with Will, jump at it. He is insightful and once he understands your business and its objectives, will be your biggest advocate.
MORE CASE STUDIES
Here’s a couple more of our Case Studies. See a full list from the top drop-down menu.
