Joyful Results; work that made a difference.


I help connect people and brands by creating insightful strategies, ideas with impact, copywriting and creative content. My goal is to improve every touch point your business has with all of its stakeholders.

Star Insurance Specialists

Services: BUSINESS STRATEGY, BRAND STRATEGY, NAMING, CULTURE DEVELOPMENT, BRAND DEVELOPMENT, WRITING, ADVERTISING.

Star Insurance wants to make insurance better for everyone. They do this by creating real world policies that protect against real world events. And with as little friction as possible.

I worked with Star Insurance Specialists for 10-years to help grow their brand into the industry-leading niche vehicle insurance specialist. Being insurance specialists allows them to fully understand the categories they insure and the people who own those vehicles.  View the work here. >>

Services: BRAND DEVELOPMENT, WRITING, DESIGN, ADVERTISING.

With more than 80 locations throughout New Zealand and over 50 courses on offer, from certificate to Masters Degrees, Te Wānanga o Aotearoa (TWoA) is New Zealand's second largest education provider. They have created a learning environment around student success, with courses that are culturally rich and inclusive, believing that what's good for Māori is good for the world.


TWoA cater to all New Zealanders and 96% of their students recommend them.  View the work here. >>

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Case Studies

Services: LOGO DESIGN, BRAND DEVELOPMENT, WRITING, DESIGN, WEB DESIGN, WEB DEVELOPMENT.

This boutique architectural practice specialises in creating beautiful and modern architecture for residential and commercial projects throughout New Zealand.


I enjoy working with Noel Jessop, who is one of the most creative, precise and passionate individuals I have encountered. All of my work with Noel and his team was driven by the quality of their work and the very real desire to help it shine.  View the work here. >>

TrailLite Motorhomes image

Services: BRAND STRATEGY, LOGO DESIGN, BRAND DEVELOPMENT, WRITING, DESIGN, WEB DESIGN, WEB DEVELOPMENT, ADVERTISING.

With over 50-years as New Zealand's leading high-end motorhome manufacturer, TrailLite had a great reputation for building handcrafted vehicles to the highest of standards. Yet European manufacturers were attacking their market share. TrailLite was not capitalising on its history or story of courage and craftsmanship, and they weren't moving fast enough to stem the loss in revenue. That's when we connected.  View the work here. >>

Quotient App image

Services: BRAND STRATEGY, BRAND DEVELOPMENT, CONSULTING, WRITING.

Quotient owners Dale and Nathan are two very talented designer/developers who created an incredibly smart online quoting system that is not just intuitive and beautiful but contributes to their customers' bottom lines. 


We spent a lot of time side-by-side, consulting on brand strategy and development, and writing for email onboarding, emails, videos, award entries, PR, social media, their website and blog posts.  View the work here. >>

Youmans image

Services: CONSULTANCY, LOGO DESIGN, BRAND DEVELOPMENT, WRITING, DESIGN, ADVERTISING.

Finely crafted in New Zealand from high-grade anodised aluminium, Youmans Capsules are an elegant and highly-functional answer to the presentation case. They complement the creativity of the artist, satisfy the practicality of the designer and fit the aesthetic demands of both. These capsules come with optional engraving and customisable inserts that can further enhance the exhibition of products and creativity. The Youmans Capsule gives the confidence to deliver a show stopping performance.  View the work here. >>

Services: BRAND DEVELOPMENT, WRITING, DESIGN, WEB DESIGN, WEB DEVELOPMENT, ADVERTISING.

Monier has a very rich and proud history in the New Zealand and Australian building industries. From the original terracotta tile to the extensive range available today, Monier tiles have long been a trusted roofing solution, standing up to harsh New Zealand and Australian weather conditions.  View the work here. >>

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