A fearless journey
I was always drawn to advertising. Seeing strategically crafted words and pictures wrapped inside a big idea was intoxicating. It tapped into the human psyche in powerful ways. This was going to be my world.
After graduating from Axis AdSchool, I worked for ad agencies like Saatchi & Saatchi, McCann-Erickson, Colenso BBDO and Ogilvy. I’ve advised, and created campaigns for, large corporations, SMBs, central government, defence, and local councils.
I always felt privileged sitting at the top dogs’ table, and felt the weight of my clients’ needs on my shoulders. These people were responsible for hundreds of millions or billions of dollars worth of capital, including the livelihoods of their employees.
But even when I was a creative director, I wanted to do more for our clients. I also needed to do work that mattered, for ambitious people who were driven to make a real difference.
That’s when I had another realisation…it’s the entrepreneurs who strive to make the world better for others. They’re the silent heroes working their guts out in the trenches, keeping our countries going. I needed to help these people win, and find the freedom they desired. But I couldn’t do it from inside someone else’s war room.
So in 2002, I left adland and the comfort of a “Dad’s really proud of you” salary to form Fearless, a virtual strategic & creative consultancy.
Working out how to help my clients make better connections and a bigger impact, has been my passion for three decades.
After 60,000+ hours working closely with my clients, I believe the sweet spot sits between strategic insights, brand strategy, and copywriting. Obviously good design helps bring it all together. I’ve seen people who have glossed over just one of these elements fall short of their desires.
Today, my clients enjoy the journey towards living fearlessly and building a fearless brand. They consider me a trusted guide and confidant, and they often become friends.
Will Roffé
I work well with rebels, disruptors, and agile, challenger brands.
I’m a Kiwi living in the UK with my wife, Louise, and an awesome Staffy called Paint.
I’m passionate about turning good businesses into great brands, and have helped my clients sell billions of dollars worth of products and services.
My clients see conformity as their enemy. Like me, they are highly motivated to make change happen now.
Over the years, I’ve built a really strong team of experts who also love what they do, and genuinely want the best for my clients. They join me when needed.
If you want to grow personally whilst building a fearless brand, we should chat. I work with good people everywhere.
What makes Fearless different?
Clarity from Chaos
We’re yet to see a problem that we couldn’t happily fix with the right solution.
Only Senior Creatives
We’ve worked with some of the best ad agencies, designers, web developers and clients on Earth.
30 years of winning Strategies
Will has been a Strategist for his entire career, helping clients sell billions of dollars worth of products and services.
Watertight Execution
Will’s senior team of producers, designers and techs create pixel perfection.
“With his valuable ideas, Will has become a go-to confidant and an integral part of our team. He spent a lot of time understanding our business as well as bouncing ideas and strategies we could implement. He helped shape our brand voice, and his copywriting approach has added real personality to our communications, including our website, emails and blog.”
Nathan Carter
Co-founder – Quotient App
Some fans
