A fearless journey

I used to work in ad agencies like Saatchi & Saatchi, and Ogilvy, creating campaigns and advising large corporations, central government, defence, and local councils.

Even when I was a creative director, I felt much more could be done to help our clients.

On the flip side, I was tired of manipulating others for “our” benefit. I needed to do work that mattered for people who were driven to make a real difference. 

So in 2002, I left adland and the comfort of a “Dad’s proud of you” salary to form Fearless, a virtual strategic & creative consultancy.

Working out how to help my clients make better connections, and a bigger impact, has been my passion for nearly three decades.

I believe the sweet spot sits between Brand Strategy, Strategic Coaching & Copywriting. Good design helps bring it all together.

Today, many of my clients consider me a trusted guide and confidant. They enjoy the journey towards living fearlessly and building a fearless brand.

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Will R Home

Will Roffé

I work well with rebels, disruptors, and agile, challenger brands. 

I’m passionate about turning good businesses into great brands, and have helped my clients sell over £1.5b worth of products and services.

My clients see conformity as their enemy. Like me, they are highly motivated to make change happen now.

Over the years, I’ve built a really strong team of experts who also love what they do, and genuinely want the best for my clients. They join me when needed.

I’m a Kiwi living in the UK with my wife and dog.

If you want to grow personally whilst building a fearless brand, we should chat. I work with good people everywhere.

What makes Fearless different?

Clarity from Chaos

We’re yet to see a problem that we couldn’t happily fix with the right solution.

Only Senior Creatives

We’ve worked with some of the best ad agencies, designers, web developers and clients on Earth.

25+ years of winning Strategies

Will has been a Strategist for over 25 years. His strategies have made our clients over £1b.

Watertight Execution

When needed, our producers, designers and techs create pixel perfection.

“With his valuable ideas, Will has become a go-to confidant and an integral part of our team. He spent a lot of time understanding our business as well as bouncing ideas and strategies we could implement. He helped shape our brand voice, and his copywriting approach has added real personality to our communications, including our website, emails and blog.”

Nathan Carter

Co-founder – Quotient App

Some fans of our work

Crown logo
Kordia logo
Air New Zealand logo
Holiday Inn Logo
Holden logo
Anz Logo
Motorola logo
Spark logo