"Children should be seen and not heard."

But why? This is the 70s gosh darn it. 🙂 

I was always annoyingly curious. This naturally grew into a thirst for actionable knowledge. I read. A lot.

My younger brother and I lived apart for much of our youth. So I’d entertain myself by writing stories and drawing comics. 

But I liked being around people and telling them stories and jokes. I was at my happiest captivating people and watching them laugh and cheer. Pure joy. I think I was always going to be a storyteller.

My grandfather was a writer, astrologer and homeopathic doctor. And a huge reader. He completed my chart when I was a toddler. Two things stood out: 

1. You’re going to be married...twice.

Like a genius, I shared this gem with my first serious girlfriend. She dumped me three weeks later! I'm still too honest for my own good. 

2. You’re going to be a writer or prime minister. 

He was a clever man, my Grandad. I love my second wife. And I’m a writer. It’s a hard pass on being PM.

I’ve previously been a banker, a private investigator, a media planner/buyer, writer/producer, and marketing manager. I learnt a lot of great lessons from each role. 

I was super-stoked to be accepted into New Zealand’s prestigious Axis AdSchool, where I focused on Copywriting. After graduating, I worked throughout Australasia as a copywriter, brand strategist, and creative director, at advertising agencies including, Saatchi & Saatchi, McCann-Erickson, and Ogilvy.

Whilst Adland has a unique and special place in my heart, I wanted to march to the beat of my own drum. So I left a “Dad’s proud of you” salary in March 2002 to start a virtual strategic branding and copywriting consultancy, FEARLESS.  

"Don't you need an office?" was the first question I'd hear from prospective clients. Why?

When needed, I tap into a flexible team of expert marketing communications, advertising, design, and web developers, who I know and trust to deliver the goods with me.

I have been an advisor, co-founder and investor in two successful SaaS startups. Today, I live in North Yorkshire, UK, with my wife and dog, and deal with colleagues, friends and clients worldwide.

Vodafone Client

Will is a great team player and motivator, who gets things done. 

Will has an excellent understanding of digital life and has great strategies and ideas for online and offline worlds.

He is a digital specialist but is grounded in the knowledge of all other forms of media. This is really important in the digital age moving forward; as his knowledge and experience allow him to see the wood from the trees.

MIKE WILSON  //  Head of Digital Engagement, Vodafone

I believe in doing work that matters, and:

  • Being a good human
  •  Asking plenty of ‘what if?’ and ‘why?’ questions. (They really help to uncover the real issues)
  • Using creativity to solve problems and sell stuff
  • Brand consistency
  • Helping people
  • Always improving the customer experience
  • Not being a dick or working with dicks
  • Adding value
  • Great customer service.

As a catalyst for transformation, my mission is to help people and brands realise their vision by transforming them into purpose-driven leaders that operate fearlessly.

IHG client

Will creates Copy You Feel.

Crowne Plaza Auckland worked with Will Roffé on creating copy for our hotel positioning and descriptions to be used on websites and other collateral. We felt well taken care of, with Will guiding us throughout the process. We especially liked Will's ability to work with the senior management team, either face-to-face in focus groups or over the phone to complete the project, which has been smooth. He captured all nuances of our vision and translated it onto paper during the given time frame. We were so impressed we then engaged Will to work with our Holiday Inn properties in Auckland and Rotorua.

FRANCK HESSE  //  Area Director of Sales & Marketing, InterContinental Hotel Group

Fearless Kiwi Limited is registered in England and Wales. Company number 13614130.