Space-like capsules, precision engineered by artisans.
CASE STUDY
YOUMANS
Every Youmans Capsule is precision engineered and hand assembled by skilled artisans resulting in a beautiful space-like capsule that is unlike anything on earth.
Youmans engaged me because despite having a beautiful and functional product, and outlaying a large investment with other companies, they were having trouble making any significant sales.
I started with a brand audit to understand what was happening. The first issue I identified was it wasn’t clear exactly who their customers were. Or how they should be talking to them. So that’s where I started.
Services
Strategy
Brand Strategy
Logo & Brand Identity System
Design
Advertising
Brochure
REQUIREMENTS
Youmans approached me because they were struggling to articulate their brand, their audiences and as a result, make any traction with their excellent products.
Requirments included:
Research
Research the client, their potential audiences, competitors and industry.
Strategy
Delve into their business strategy and fix any issues.
New Ad Campaign
Create a new advertising campaign based on the new strategy. Needs a new look and feel.
Brand Strategy
Create a brand strategy that simplifies the business and crystalises their products, messaging, audience, personality and more.
New Brand Identity System
Create a brand that befits their excellent products.
Digital and Print
Create electronic campaigns and print materials to showcase Youmans’s products.
Recommendations
DESIGN YOUR FUTURE
Once the key audiences were identified (Work, Present, Play, Travel), Design Your Future took centre stage.
With a Youmans Capsule you could create a point of difference and make an impact with your audience.
Results
Clarity and a way forward
I helped Youmans to clarify their audiences and how to speak to each of them with each of their six key products.
I then simplified their offering and messaging. Then my team and rebranded Youmans and provided the tools to send, present in-person at places like trade shows around the globe to advance their goals.
It’s a great product whose time has come.
MORE CASE STUDIES
Here’s a couple more of our Case Studies. See a full list from the top drop-down menu.
