A fearless journey
Our fearless founder and leader, Will Roffé, was always drawn to advertising. Seeing strategically crafted words and pictures wrapped inside a big idea was spellbinding. Advertising tapped into the human psyche in powerful ways. This was going to be his world.
After graduating from Axis AdSchool, Will worked for ad agencies like Saatchi & Saatchi, McCann-Erickson, Colenso BBDO and Ogilvy. He has advised, and created campaigns for large corporations, SMBs, central government, defence, and local councils.
Even after Will became a creative director, he felt the need to do more for his clients. He wanted to work with ambitious people who were driven to make a real difference. He needed to do work that mattered.
His people were entrepreneurs. They’re the silent heroes whose businesses are literally keeping their countries going.
Will couldn’t help them at the level he wanted to from inside someone else’s war room. So in 2002, he left adland and the comfort of a “Dad’s really proud of you” salary to form Fearless, a small strategic & creative consultancy.
Working out how to help his clients make better connections and a bigger impact, has been Will’s passion for three decades.
After working closely with clients for over 60,000 hours, Will believes the sweet spot sits between strategic insights, brand strategy, and copywriting. Obviously good design helps bring everything together.
Today, we are a small team helping our clients enjoy the journey towards living fearlessly whilst building a fearless brand. They consider us trusted guides and confidants, and they often become friends.
Will Roffé
We work well with rebels, disruptors, and agile, challenger brands.
Will is a Kiwi living in the UK with his wife, Louise, and an awesome Staffy called Paint.
He’s passionate about turning good businesses into great brands, and has helped our clients sell billions of dollars worth of products and services.
Our ideal clients see conformity as their enemy. Like us, they are highly motivated to make change happen now.
Over the years, Will has built a really strong team of experts who also love what they do, and genuinely want the best for our clients.
No matter where you are, if you want to grow personally and professionally whilst building a fearless brand, we should chat.
What makes Fearless different?
Clarity from Chaos
We’re yet to see a problem that we couldn’t happily fix with the right solution.
Only Senior Strategists & Creatives
We’ve worked with some of the best ad agencies, designers, web developers & clients on Earth. We’re all experts.
30 years of winning Strategies
We’ve helped our clients sell billions of dollars worth of products & services using our Fearless Brand approach.
Money is not our primary driver
We like money, and create a lot of it for our clients, but it’s not what motivates us. Ongoing client success & happiness does.
“With his valuable ideas, Will has become a go-to confidant and an integral part of our team. He spent a lot of time understanding our business as well as bouncing ideas and strategies we could implement. He helped shape our brand voice, and his copywriting approach has added real personality to our communications, including our website, emails and blog.”
Nathan Carter
Co-founder – Quotient App
Some fans
