We are Brand Strategists & Communicators

We create and upgrade brand strategies so you can make better connections with your audience. 

Your brand strategy is the fastest route to success.

Fearless is Will Roffé (me), a 25+ year Brand Strategist & Copywriter. I used to work at multinational ad agencies like Saatchi & Saatchi, McCann-Erickson and Ogilvy, in both strategic and creative roles.

I work with Founders and CEOs who are desperate for change. They can’t make real connections with their audiences or break through the status quo. They need a fearless guide to show them the way.

Based in the UK, I have a small support team and work closely with a few specialists when needed.

“We have worked with Will Roffé for the past 10 years. He created our successful brand strategy & strategies for our large suite of insurance products. He also developed & wrote our internal culture, corporate brand story, website, ad campaigns & more. He understands people and how to connect with them using the right strategies, ideas, language, and tone.”

Nicholas Baker

CEO – Star Insure

How I can help you

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Brand Strategy

Commit to a new or upgraded Brand Strategy that will improve people’s experiences with you.

Marketing Strategy

Get your Marketing Strategy aligned with your Brand Strategy, followed by your Content Strategy.


Copywriting & Ideation

Let’s make better connections with your audience with strategically aligned creative content.


Get Found

Ensure your campaigns connect with quality Search Engine Optimisation and Search Engine Marketing.

Why choose us

Why Choose Fearless?

We’ve been winning hearts and minds for 22 years

Our clients choose us because they want help building a fearless brand from an equally ambitious partner who knows what works.

Since 2002, we’ve helped our clients generate hundreds of millions of dollars in sales.

“With such a tremendously creative and strategic mind, but also an astute business sensibility, Will is someone you can go to with supreme confidence, to deliver incredible results, time and time again.”

Jeremy Snowsill

CEO – Long White Cloud

Engage your audience in ways they’ll understand

Positive transformation begins with your business & brand strategy. We first understand your company’s goals & challenges, and customers, as well as your unique DNA, positioning, messaging, design & more.

We can start with a clean slate or make upgrades where necessary. Once everything is aligned, your marketing, advertising & online properties will make better connections with the right audience. You’ll then build real momentum, leading to brand recognition, authority, trust & loyalty.


Your users aren’t just numbers, they’re real people


Followers is a nice vanity number but pointless without real connection.


Sales for our clients by making better connections with the right people.


Average time our clients spend working with us. (Okay, that’s a vanity number.)

Making Insurance Happiness Happen

Star Insure has become the undisputed leader in niche vehicle insurance. They always rate highly in Trust Scores, and their team, book value of the vehicles they insure, and year-on-year revenue have all grown significantly since working with us.

Some fans of our work

Star Insurance
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Fearless Kiwi Uses A Potent Mix Of Strategy, Creativity And Writing To Grow Good Businesses.
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