Make better connections.
Nobody wants to deal with clinical-sounding robots. Which is why I've dedicated over 60,000 hours of my life to helping smart, driven entrepreneurs and CEOs make better connections with their audiences and build fearless, human-centred brands.
I’m Will Roffé, a Communication Design Strategist. I design strategies and communications to streamline and position your business, differentiate your offering and display your unique personality to the world so that you can make a bigger impact, faster.
Before founding Fearless, I graduated from Axis AdSchool, followed by 10-years working as a Strategist, Brand Strategist, Copywriter and Creative Director. I worked at multinational ad agencies including Saatchi & Saatchi, McCann-Erickson, Colenso BBDO, and Ogilvy.
Today, I work with equally ambitious entrepreneurs and CEOs in startups and scaleups. Challenger brands like my vibe, especially people in tech, professional services, finance and SaaS companies. Like me, they know time is a limited resource and they want to make change happen now.
I have a small support crew and can introduce some of my specialist friends if needed.
Connect with me if you need to gain clarity, make better connections, and build a fearless, human-centred brand.
“With such a tremendously creative and strategic mind, but also an astute business sensibility, Will is someone you can go to with supreme confidence, to deliver incredible results, time and time again.”
Jeremy Snowsill
CEO, LWC, Australia
I build fearless people and brands
When you’re fearless, you’re not limited by societal norms. Or fear, because living in fear is a choice. You take risks, embrace change, challenge the status quo and voice your opinions to attract and connect with your like-minded tribe. You stand up for what you believe in and fearlessly pursue your vision and goals to make a lasting impact during your time here.
My services include:
Business Strategy & Brand Strategy
They’re two sides of the same coin. Create or upgrade your Strategy to become the only real choice.
Ideation, Copywriting & Creative Direction
Make better connections with your audience using the combined power of ideas, words and design.
Fearless Coaching
I work with driven entrepreneurs and CEOs to help focus their minds and achieve their business vision.
Connect with the people that matter most.
Positive transformation begins with your business & brand strategies. They work together seamlessly to drive home your vision.
Let’s first understand your company’s goals & challenges, and customers, as well as your unique DNA, positioning, messaging, design & more.
We can either start with a clean slate or make upgrades where necessary. Once everything is aligned, your marketing, advertising & online properties will make better connections with the right audience. Momentum goes into overdrive, leading to brand recognition, authority, trust & loyalty. Suddenly, you’re operating at an entirely different level.
Why Choose Fearless?
My team and I have been winning hearts and minds for over 22 years
My clients choose us because they want help from an equally ambitious partner who knows how to build a fearless brand.
Making Insurance Happiness Happen
Star Insurance has become the undisputed leader in niche vehicle insurance. They always rate highly in Trust Scores, and their team, book value of the vehicles they insure, and year-on-year revenue have all grown significantly since working with us.
“We have worked with Will Roffé for the past 10 years. He created our successful brand strategy & strategies for our large suite of insurance products. He also developed & wrote our internal culture, corporate brand story, website, ad campaigns & more. He understands people and how to connect with them using the right strategies, ideas, language, and tone.”
Nicholas Baker
CEO – Star Insurance
Some fans
