Make better connections.

We build fearless people and brands.

The ingredients for business success are baked into your brand well before you start marketing and advertising.

Brand strategy is the secret sauce that attracts and nurtures your ideal customers. It includes your positioning, irresistible offers, mindset and more.

We’ve been winning hearts and minds for over 22 years. Can we win yours?

Making better connections.

Consistent cash flow is the life source of every business. This comes from making better connections with the right people.

These connections are engineered via your business & brand strategies, which are two sides of the same coin. When you have solid brand foundations, everything in your business aligns more easily.

What does it mean to be fearless?
You embrace change by challenging the status quo and taking calculated risks. You’re not here to play around; you go all in. You speak your truth to stand out and connect with like-minded people who want to champion your cause. 

Fearless-Home-Image

“With such a tremendously creative and strategic mind, but also an astute business sensibility, Will is someone you can go to with supreme confidence, to deliver incredible results, time and time again.”

Jeremy Snowsill
CEO, LWC, Australia

We can help you with...

banking icon

Business Strategy & Brand Strategy

They’re two sides of the same coin. Create or upgrade your Strategy to become the only option.

Marketing & Advertising Campaigns

We use ideation, copywriting & creative direction to make better connections with your audience. 

pencil

Fearless Mentor & Coaching

We help driven entrepreneurs and CEOs to free their minds and achieve their business vision.

Fearless-home-image2

Why Choose Fearless?

Our team has been winning hearts and minds for over 22 years

Our clients choose us because they want help from an equally ambitious partner who knows how to build a fearless brand.

Making Insurance Happiness Happen

Star Insurance has become the undisputed leader in niche vehicle insurance. They always rate highly in Trust Scores, and their team, book value of the vehicles they insure, and year-on-year revenue have all grown significantly since working with us.

“We have worked with Will Roffé for the past 10 years. He created our successful brand strategy & strategies for our large suite of insurance products. He also developed & wrote our internal culture, corporate brand story, website, ad campaigns & more. He understands people and how to connect with them using the right strategies, ideas, language, and tone.”

Nicholas Baker

CEO – Star Insurance

Some fans

Star Insurance
Haigh Lyon Logo 1
Fearless Kiwi Uses A Potent Mix Of Strategy, Creativity And Writing To Grow Good Businesses.
Quotient
Ihg Hotels Amp Resorts Logo Svg
Vodafone
Ntt
Lic