Make better connections.
We build fearless people and brands.
To build a serious company, you need to bake success into your brand before you create any marketing. Brand strategy is the secret sauce that sets you apart, and attracts and nurtures your ideal audience.
Brand strategy includes your values, purpose, positioning, story, messaging and more. It forms a solid foundation for growth so you can outperform your competitors.
Unfortunately, many businesses gloss over or ignore this critical stage of brand development. It’s why they’ll become one of the 50% of businesses that fail inside three years.
As brand strategists, we’ve been building fearless people and brands for over 22 years. Before Fearless, we worked at Saatchi & Saatchi and Ogilvy.
If you’ve got big plans and want to get there fast, ask about our Fearless Brand program. It’s 32 years worth of building successful brands condensed into one powerful approach.
“With such a tremendously creative and strategic mind, but also an astute business sensibility, Will is someone you can go to with supreme confidence, to deliver incredible results, time and time again.”
Jeremy Snowsill
CEO, LWC, Australia
We can help you with...
Business Strategy & Brand Strategy
They’re two sides of the same coin. Create or upgrade your Strategy to become the only option.
Marketing & Advertising Campaigns
We use ideation, copywriting & creative direction to make better connections with your audience.
Fearless Mentor & Coaching
We help driven entrepreneurs and CEOs to free their minds and achieve their business vision.
Why Choose Fearless?
Our team has been winning hearts and minds for over 22 years
Our clients choose us because they want help from an equally ambitious partner who knows how to build a fearless brand.
Making Insurance Happiness Happen
Star Insurance has become the undisputed leader in niche vehicle insurance. They always rate highly in Trust Scores, and their team, book value of the vehicles they insure, and year-on-year revenue have all grown significantly since working with us.
“We have worked with Will Roffé for the past 10 years. He created our successful brand strategy & strategies for our large suite of insurance products. He also developed & wrote our internal culture, corporate brand story, website, ad campaigns & more. He understands people and how to connect with them using the right strategies, ideas, language, and tone.”
Nicholas Baker
CEO – Star Insurance
Some fans
