Fearless Products

I'm putting the finishing touches on my products and will update this page as soon as I can. When you buy a Fearless product, you'll never be left to work it out yourself. I'm with you all the way.  


Developed over a 20-year period, Fearless OS (Operating System) is the sweet spot of business strategy, brand strategy and marketing. It quickly puts you on the path to freedom and success. 

The way it works is, I'm your wingman for 3-6 months, although my clients often work with me for much longer periods. We work through a process to help you gain clarity, create everything you need, fix any issues, and deliver a bigger impact on your business and audience. It's results-driven, and I'm navigating with you all the way. 

Fearless OS is worth considering if you're ready to take serious action with me as your guide. I've separated out the components of the system into smaller parts. So if necessary, we can start wherever you'll get the biggest impact.

I'm still streamlining a few aspects of the program, so if you'd like to join the waitlist for Fearless OS, please email me at fearlesskiwi@proton.me with FEARLESS OS in the subject line. 


Details coming soon.

SIS client

Will is an expert Strategist, Copywriter & Ideas Generator

We have worked with Will for the past 10 years. He is an expert brand strategist, strategic copywriter and ideas generator. He has always impressed us with his creativity.

Will created our successful brand strategy before working on our suite of insurance products along with developing and writing our corporate brand story that has formed a significant part in us creating and maintaining an engaging staff culture.

He re-positioned our parent company brand, and brought cohesion and simplicity to our brand as we moved our individually branded products into a package of products with commonality and unity between them and linked to our parent company. He also created our parent company's unique positioning as insurance specialists, market innovators and leaders.

Will wrote our website and a chunk of our backend portal for our brokers and partners. He has worked on geo-location campaigns, SEO campaigns, digital billboards, brochures, trade show content, letters, our quarterly magazine, digital and print ad campaigns and more.

Internally, Will helped us discover and formalise our company culture, then wrote our culture program and documentation. This involved team workshops where he was able to get the right information out of the team to then formulate engaging and memorable content that inspired us with something we could all get behind. The results of this have seen us consistently measure above 90% for our staff engagement and satisfaction surveys.

If you need strategy, ideas, and/or the written word, Will should be your go-to person. He understands people and how to connect with them using the right language, tone and ideas.

Our business has gone from strength to strength and we appreciate Will’s valuable input. We now have a strong, unified brand with a great market presence. I have no hesitation in recommending Will.

NICHOLAS BAKER  //  CEO, Star Insurance Specialists, New Zealand


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