Why work with Will?


I'm a highly experienced brand strategist and copywriter, which reduces your risk.  

Relationship Builder

Relationships built on trust are key. Having worked in ad agencies and client-side, I understand how these relationships work best. 

Business Owner

I've run my own business for over 21 years, so I understand a lot of its challenges. 

Proactive Problem Solver

I add value and fast-track results.  

Fun to work with

Business should be challenging and fun; working with me will never be boring. 

Backed by a Great Team 

I work with a great team of designers, developers and other specialists when needed, so you only pay for what you need. But you get access to the best people for your budget. 

Right First Time

Ultimately,  clients choose Fearless because they can’t afford to get it wrong. And they really value their time. I'm picking you do too.

Ways to work with me

I'm not selling a commodity so I don't charge by the hour. But you'll always know my/our fees upfront. I can either work closely with you until you achieve your goals or you can set me loose to free-up your time. Either way, your success is really important to me, which is why I'm your wingman for as long as you need me.  


This is the usual starting point. I take a deep dive into your brand and its marketing. I'll then deliver a list of recommendations to enable growth.


I work with you and your team to make specific projects or change happen. 


I work with you and your team on an ongoing basis to help you realise your overall growth strategies.


I work with you and your team to write, edit and/or oversee all of your brand's copywriting.  

Steps to working with me


Let's chat via Zoom or mobile.

When you book a free chat, I'll send you questions from my mini-brief. You don't have to complete it before our chat, but if you do, our time together will be more productive. We'll see if we're a good fit and if I can help you. Either way, you'll get some value from this discussion. And no hard feelings if we don't go further. 


Complete my detailed brief.

If we proceed, complete my detailed brief to help me really understand your business. Again we can do this during our next call. There is a fee for this which we can discuss during our first call.


Where to from here?

Jump on a Zoom or call to discuss your brief and hear my recommendations. These are next steps. You'll receive some good insights. If you like what you see and hear, we can make your goals a reality. I'll send you a formal quote to approve.


Approve my quote and pay a deposit.

I have terms of trade on my website but I don't believe in lengthy contracts. Approve my quote, pay the deposit -- usually 50% -- and then we'll get started. 


Review the work, maintain momentum and keep evolving. 

Review the work and your return on investment. See what's working and what isn't. Keep evolving, build on our momentum and move onto the next goals. 

View our approach here.

Ready for a no-pressure chat?

I know getting on a Zoom call with a relative stranger can feel awkward. But it’s the best way to quickly get to the heart of a problem, to see if we gel, and if we can help you. I'm friendly and approachable and I just want the best for good businesses.  

I've helped large corporations and SMBs sell over a billion dollars worth of products and services. But I promise I won’t pressure you. And by the time we finish talking you’ll have a better idea about what to do next. Whether that's with Fearless or not.

Here's a testimonial from professional funny guy, writer, actor, Rhys Darby (Flight of the Conchords, What we do in the Shadows, Hunt for the Wilderpeople, Jumanji franchise, etc). I worked on Rhys's strategy, website and social media.

Build a fearless brand

Find out how we can help you build a fearless brand that sustains all your stakeholders.