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Clients who made a good call...

LWC client

Will just 'gets it'. Period!

With such a tremendously creative and strategic mind, but also an astute business sensibility, Will is someone you can go to with supreme confidence, to deliver incredible results - time and time again. 

JEREMY SNOWSILL  //  Director, LWC Australia

SIS client

Will has always impressed us with his creativity

We have worked with Will Roffé for the past 10-years. Will created our successful brand strategy before working on our suite of insurance products, along with developing and writing our corporate brand story that has formed a significant part in us creating and maintaining an engaging staff culture.

Will re-positioned our parent company brand, and brought cohesion and simplicity to our brand as we moved our individually branded products into a package of products with commonality and unity between them.

Will wrote our website and a chunk of our backend portal for our brokers and partners. He has worked on geo-location campaigns, SEO campaigns, digital billboards, brochures, trade show content, letters, our quarterly magazine, digital and print ad campaigns and more.

Internally, Will helped us discover and formalise our company culture, then wrote our culture program and documentation. This involved team workshops where he was able to get the right information out of the team to then formulate engaging and memorable content that inspired us and we could all get behind. The results of this have seen us consistently measure above 90% for our staff engagement surveys.

Will is an expert brand strategist, strategic copywriter and ideas generator. If you need strategy, ideas, and/or the written word, Will should be your go-to person. He understands people and how to connect with them using the right strategies, language, tone and ideas.

Our business has gone from strength to strength and we appreciate Will’s valuable input. We now have a strong, unified brand with a great market presence. I have no hesitation in recommending Will.

NICHOLAS BAKER  //  CEO, Star Insurance NZ

Monier Marketing Manager, Lou

Will's integrity is outstanding!

I absolutely appreciate Will and his team's commitment to delivering on our projects, which they always do with passion, talent and an exceptional level of courtesy.

LOUISE FARAC  //  Marketing Manager, Monier Bricks & Roofing

IHG client

Will creates Copy You Feel

Will Roffé created Crowne Plaza's positioning and Copy for our websites and other collateral. We felt well taken care of, with Will guiding us throughout the process. We especially liked his ability to work with the senior management team, either face-to-face in focus groups or over the phone to complete the project, which has been smooth. 

Will captured all nuances of our vision and translated it onto paper during the given time frame. We were so impressed we then engaged Will to work with our Holiday Inn properties.

FRANCK HESSE  //  Area Director Sales & Marketing, InterContinental Hotel Group

Vodafone client

Will is a great team player and motivator who gets things done.

Will has an excellent understanding of digital life and has great strategies and ideas for online and offline worlds.

He is a digital specialist but is grounded in the knowledge of all other forms of media. This is really important in the digital age moving forward; as his knowledge and experience allow him to see the wood from the trees.

MIKE WILSON  //  Head Of Digital Engagement, Vodafone

Quotient client

With his valuable ideas, Will has become a go-to confidant and an integral part of our team.

Will has spent a lot of time understanding our business as well as bouncing ideas and strategies we could implement. He helped shape our brand voice and his copywriting approach has added real personality to our communications, including our website, emails and blog. 

Will is a genuine, caring and hardworking person who wants the best for his clients. If you have the opportunity to work with Will, jump at it. He is insightful and once he understands your business and its objectives, will be your biggest advocate.

NATHAN CARTER  //  Co-Founder, Quotient App

Rhys Darby

Will has amazing Jedi mind tricks

Will has a huge amount of experience in advertising and computer wizardry stuff, which means he can turn your brands into more successful ones using his amazing Jedi mind tricks.

RHYS DARBY  //  Comedian & Actor USA & NZ


We enjoyed working with Will, tremendously

Will quickly understood the market we operate in and the style of communication we wanted to portray. His work was current, well researched and mostly self-driven on our behalf, which worked very well. Thank you Will for all you have done for Fifo Capital.

NIGEL THOMSON  //  Global CEO, Fifo Capital Business Finance

I am very happy to recommend Will.

We worked with Will Roffé, initially to get him to write five Architectural Award entries. We ended up winning four of our five entries. 

We then engaged Will and his team to create our new brand identity system with all associated materials, and then write, design and develop our new website. The website got rave reviews, so they nailed it! 

We have worked with Will for several years and our practice has continued to go from strength to strength, with A LOT (!) of extra work. I am very happy to recommend Will to you.

NOEL JESSOP   //  Founder & Director, Noel Jessop Architecture

TrailLIte GM

Will has always impressed us with his creativity.

We appreciate Will's creativity, the high standard of his work and very importantly, how hard he works to get the job done, sometimes with seemingly impossibly tight deadlines.

The quality of work delivered by Will has been very impressive. We enjoy working with Will and greatly value the contribution he makes to our business.

SHAUN NEWMAN  //  Joint-Managing Director, TrailLite Motorhomes

Ben G P2

Will and his team delivers!

We had gone through two agencies who thought it was acceptable to regurgitate what we had created. What we needed was someone to take apart what we were trying to say and re-communicate it freshly and with clarity. The other companies also charged through the nose for little or no result.

We engaged Will Roffé, and he and his team were able to create an interim website within 5-days, then develop a whole online communication process, 2nd stage website, and a sign-up and email communications strategy. He also writes our product’s copy and he and his team are working with us on an ongoing basis.

Will and his team have delivered, sometimes working late into the night. Without him I do not know where GeoOp would be today. I would have no hesitation using him for future projects or to recommend him to other companies.

BEN GOUDIE-PARK  //  Co-founder, GeoOp (Mobile Workforce App)

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