Where Strategy meets Creativity
Our key services work together seamlessly to create fast, positive transformations.
There's never a one-size-fits-all approach, which is why there's not a one-size-fits-all cost. Our quotes are based on your specific needs and structure.
Every service we offer is part of a bigger system. So we can mix and match to suit your budget and needs. We usually require an upfront deposit to get started. Yes, lawyers operate this way too. But you'll smile more with us. And make more money.
Strategy & Consulting
If you have a problem, you can't see the wood for the trees, or you need answers quickly, start here. I'll usually get you to complete my brief first, which I spend time analysing before we meet in Zoom or on the phone. Otherwise, send me a list of questions which I'll answer during our chat.
We can discuss topics including:
- Strategy
- Branding
- Positioning
- Messaging
- Copywriting
- Marketing
- Company culture.
After our call, I will follow up with minutes from our meeting and/or any action steps.
If you have a specific issue that needs to be resolved ASAP, choose to work with me for a day. I primarily work remotely. We'll connect via Zoom and throughout the day as needed. You'll be my sole focus for the day.
I can help solve your Strategy, Brand Strategy, and Messaging problems.
Before booking me, we'll connect via a free call to ensure I understand your needs and can actually help you. If we haven't chatted yet, book a free call first.
This is like having a part-time Strategist or Chief Marketing Officer on your team. Options include:
- Develop your Marketing Plan
- Help execute your Marketing Plan
- Lead and provide guidance to your marketing team
- Help develop Marketing Materials
- Report on Results
- Consult on Strategy, Branding, Messaging, and Company Culture
- 1:1 sessions on Zoom.
This is the "Works Burger" approach. If you are launching or relaunching a business, product or service, this option will create a solid platform to move forward with confidence. It includes any combination of the following:
- Brand Immersion
- Brand Differentiation (Why us?)
- Brand Mission
- Brand Vision
- Brand Objectives
- Brand Values
- Target Audience(s)
- Competitors
- Brand X-Factor
- Brand Promise
- Brand Themes
- Brand Positioning Statement
- Brand Attributes
- Brand Provenance
- Brand Personality
- Brand Story
- Key Brand Messages
- Key Brand Messages Extended
- Volume Control
- Writing Framework
- Secondary Brand Messages
- Messaging by Target Sector
- Customer Journeys
- Messaging by Customer Avatar
- Tone of Voice
- Brand Culture
- Brand Identity.
Allow 4-8 weeks for completion.
This is a lighter version of the Fearless Brand Strategy. It includes any combination of the following:
- Brand Differentiation (Why us?)
- Brand Mission
- Brand Vision
- Brand Objectives
- Brand Values
- Target Audience(s)
- Brand X-Factor
- Brand Promise
- Brand Positioning Statement
- Brand Story
- Key Brand Messages
- Brand Culture
- Brand Identity
- Customer Journeys.
Allow 4 weeks for completion.
This is an in-depth process that creates your marketing strategy and go-to-market plan. It includes any combination of the following:
- Assess & Understand your business and industry
- Objectives
- Competitive analysis
- SWOT analysis
- Audience
- Marcom Objectives
- Customer Journeys
- Unique Selling Proposition
- Key messages
- Marketing channels
- Budget & Measurement.
Creative, Content and Copywriting
This is your key Brand Messaging with Tone of Voice in one. It includes any combination of the following:
- Brand X-Factor
- Brand Promise
- Brand Themes
- Brand Positioning Statement
- Brand Attributes
- Brand Provenance
- Brand Personality
- Brand Story
- Key Brand Messages
- Key Brand Messages Extended
- Volume Control
- Tone of Voice
- Writing Framework
- Secondary Brand Messages
- Messaging by Target Sector
- Customer Journeys
- Messaging by Customer Avatar
Allow 4-weeks for completion.
This is your key Brand Messaging. It includes any combination of the following:
- Brand X-Factor
- Brand Promise
- Brand Themes
- Brand Positioning Statement
- Brand Story
- Key Brand Messages
- Key Brand Messages Extended
- Secondary Brand Messages
- Messaging by Target Sector
- Customer Journeys
- Messaging by Customer Avatar
Allow 4-weeks for completion.
MONTHLY SUBSCRIPTION (3 MONTHS MINIMUM)
When you want to make an impact and become an authority in your industry, Content Marketing helps lead the way. This package includes:
- 8 well-researched Blog Posts
- 1 x 1,500-word Authority Articles
- 8 written Social Media posts
- 1 recorded 1:1 Zoom sessions.
MONTHLY SUBSCRIPTION (3 MONTHS MINIMUM)
When you want regular blog posts or written website content. This package includes:
- 6 well-researched blog posts
- 1 x 1,500 word authority article
- Q&A via email
- 1 recorded Zoom meeting.
This package includes any combination of the following:
- Briefing and discussions with your team
- Site map analysis and recommendations
- SEO copywriting for all your web pages
- Two edits
- Blog writing.
Once you know what you want to say, I'll create how to say it. This package can be customised and includes:
- Campaign concepts (what's the big idea?)
- Copywriting: headline options and body copy for your ads
- Design if needed
- Social ads based on the campaign concept
- Customer email(s) introducing the campaign
- Blog posts about the campaign.
If you need a different approach to Fearless Content or Content Lite (above), let me know. I have written for many industries, and have seen the positive results from consistent content marketing campaigns.
When needed, I work with a team of designers, web developers, programmers and media buyers. I've worked with them for many years and trust them. I can play nicely with your existing partners too.
With his valuable ideas, Will has become a go-to confidant and an integral part of our team.
Will has spent a lot of time understanding our business as well as bouncing ideas and strategies we could implement. He helped shape our brand voice and his copywriting approach has added real personality to our communications, including our website, emails and blog.
Will is a genuine, caring and hardworking person who wants the best for his clients. If you have the opportunity to work with Will, jump at it. He is insightful and once he understands your business and its objectives, will be your biggest advocate.
NATHAN CARTER // Co-Founder, Quotient App, New Zealand
Coming soon
I'm currently finalising Fearless OS which is an operating system for business. It sits at the intersection of Business Strategy, Brand Strategy and Marketing. It will be perfect for new start-ups and anyone wishing to expand their operations. Let me know if you want to join the wait list.
Will has amazing Jedi mind tricks!
Will is a fantastic guy! He worked on my strategy, website and social media and did an amazing job. We got to know the guy and he’s an awesome, reliable, genuinely funny, and thoughtful, thought-provoking specimen.
Will has a huge amount of experience in advertising and computer wizardry stuff, which means he can turn your brands into more successful ones using his amazing Jedi mind tricks.
RHYS DARBY // Actor, Comedian, USA and NZ
Build a fearless brand
Find out how we can help you build a fearless brand that sustains all your stakeholders.