Where Strategy meets Creativity
My key services work together seamlessly to create fast, positive transformations.
I know there's not a one-size-fits-all approach. Which is why there's not a one-size-fits-all cost. I supply quotes based on your specific needs and structure.
Every service I offer is part of a bigger system. So we can mix and match to suit your budget and needs. I usually require a 50% deposit upfront. Yes, lawyers operate this way too. But you'll smile more and make more money with me.
When needed, I work with a close and trusted team of designers, web developers, programmers and media buyers. I've worked with them for many years. I play nicely with other partners you work with too.
Strategy & Consulting
£275 for 1 hour or £750 for 3 hours
MONTHLY OR ONE-OFF
The above does not represent my standard hourly rate. There is before and after work included.
If you have a problem, you can't see the wood for the trees, or you need answers quickly, this option is a good starting point. I'll usually get you to complete my brief first, which I spend time analysing before we meet in Zoom or on the phone. Otherwise, send me a list of questions which I'll answer during our chat.
We can discuss topics including:
- Strategy
- Branding
- Positioning
- Messaging
- Copywriting
- Marketing
- Company culture.
After our call, I will follow up with minutes from our meeting and/or any action steps.
£1,250 for 8-10 hours
MONTHLY OR ONE-OFF
When I am booked for a day, you're my sole focus. I cut out all distractions and am fully available to you.
Let me help solve your Strategy, Brand Strategy, or Messaging problems.
If you have a specific issue that needs to be resolved ASAP, choose to work with me for a day. This is a remote option. We'll connect via Zoom and throughout the day as needed.
Before this stage, we usually connect to ensure I understand your needs and can actually help you. If we haven't chatted yet, book a free call first.
I'll send you the project deliverables and any other notes related to the work. This could include the next steps and a short video recording explaining everything. It just depends on the nature of the work.
FROM £2,500 +VAT
MONTHLY SUBSCRIPTION
This package is like having a part-time Strategist or Chief Marketing Officer on your team. Options include:
- Develop your Marketing Plan
- Help execute your Marketing Plan
- Lead and provide guidance to your marketing team
- Help develop Marketing Materials
- Report on Results
- Consult on Strategy, Branding, Messaging, and Company Culture
- 1:1 sessions on Zoom.
FROM £3,995 +VAT
MONTHLY SUBSCRIPTION
This package is suitable if your business is earning over 7 figures a year and you want to double or triple this inside 18-months. You need to be committed and prepared for a wingman like me who will drive you to succeed, no matter what. We'll start by auditing your business and brand. Then work on your leadership, business strategy, brand strategy, company culture, marketing, sales, mindset, and we get tactical too.
FROM £13,500 +VAT
If you are launching or relaunching a business, product or service, this option will create a solid platform for you to move forward with confidence. It includes all of the following, except * which require additional fees.
Includes:
- Brand Immersion
- Brand Differentiation (Why us?)
- Brand Mission
- Brand Vision
- Brand Objectives
- Brand Values
- Target Audience(s)
- Competitors
- Brand X-Factor
- Brand Promise
- Brand Themes
- Brand Positioning Statement
- Brand Attributes
- Brand Provenance
- Brand Personality
- Brand Story
- Key Brand Messages
- Key Brand Messages Extended
- Volume Control
- Writing Framework
- Secondary Brand Messages*
- Messaging by Target Sector*
- Customer Journeys *
- Messaging by Customer Avatar*
- Tone of Voice*
- Brand Culture *
- Brand Identity. *
Allow 4-8 weeks for completion.
Payment can be split over 3-months.
FROM £7,500 +VAT
This is a lighter version of the full brand strategy. It includes all of the following, except * which require additional fees.
- Brand Differentiation (Why us?)
- Brand Mission
- Brand Vision
- Brand Objectives
- Brand Values
- Target Audience(s)
- Brand X-Factor
- Brand Promise
- Brand Positioning Statement
- Brand Story
- Key Brand Messages
- Brand Culture *
- Brand Identity *
- Customer Journeys. *
Allow 4 weeks for completion.
Payment can be split over 2-months.
FROM £4,500 +VAT
This is obviously a lighter version of the full brand strategy. It includes all of the following.
- Brand Mission
- Brand Vision
- Brand Objectives
- Brand Values
- Target Audience(s)
- Brand Positioning Statement
- Brand Story
- Key Brand Messages.
Allow 2 weeks for completion.
FROM £6,500 +VAT
This is an in-depth process that creates your marketing strategy and go-to-market plan.
- Assess & Understand your business and industry
- Objectives
- Competitive analysis
- SWOT analysis
- Audience
- Marcom Objectives
- Customer Journeys
- Unique Selling Proposition
- Key messages
- Marketing channels
- Budget & Measurement.
Creative, Content and Copywriting
FROM £3,995 +VAT
This is your key Brand Messaging with Tone of Voice in one. It includes all of the following, except * which require additional fees.
- Brand X-Factor
- Brand Promise
- Brand Themes
- Brand Positioning Statement
- Brand Attributes
- Brand Provenance
- Brand Personality
- Brand Story
- Key Brand Messages
- Key Brand Messages Extended
- Volume Control
- Tone of Voice
- Writing Framework
- Secondary Brand Messages*
- Messaging by Target Sector*
- Customer Journeys *
- Messaging by Customer Avatar*
Payment can be split over 2-months.
Allow 4-weeks for completion.
FROM £3,000 +VAT
This is your key Brand Messaging. It includes all of the following, except * which require additional fees.
- Brand X-Factor
- Brand Promise
- Brand Themes
- Brand Positioning Statement
- Brand Story
- Key Brand Messages
- Key Brand Messages Extended
- Secondary Brand Messages*
- Messaging by Target Sector*
- Customer Journeys *
- Messaging by Customer Avatar*
Allow 4-weeks for completion.
FROM £3,750 +VAT
MONTHLY SUBSCRIPTION
When you want to make an impact and become an authority in your industry, Content Marketing helps lead the way. This package includes:
- 8 well-researched Blog Posts
- 1 x 1,500-word Authority Articles
- 8 written Social Media posts
- 1 recorded 1:1 Zoom sessions.
FROM £2,200 +VAT
MONTHLY SUBSCRIPTION
When you want regular blog posts or written website content. This package includes:
- 6 well-researched blog posts
- 1 x 1,500 word authority article
- Q&A via email
- 1 recorded Zoom meeting.
FROM £3,995 +VAT
This package includes the following, except * = additional fees
- Briefing and discussions with your team
- Site map analysis and recommendations
- SEO website copywriting for: Home, About, and Services pages.
- Two edits
- * Edit or develop site map
- * Additional pages quoted once I see your content needs
- * Blog writing.
FROM £2,500 +VAT
Once you know what you want to say, I'll create how to say it. This package can be customised and includes:
- Campaign concepts (what's the big idea?)
- Copywriting: headline options and body copy for two ads (design extra)
- Four social ads based on the campaign concept
- One customer email introducing the campaign
- *One Blog post about the campaign.
Add VAT to the above fees.
With his valuable ideas, Will has become a go-to confidant and an integral part of our team.
Will has spent a lot of time understanding our business as well as bouncing ideas and strategies we could implement. He helped shape our brand voice and his copywriting approach has added real personality to our communications, including our website, emails and blog.
Will is a genuine, caring and hardworking person who wants the best for his clients. If you have the opportunity to work with Will, jump at it. He is insightful and once he understands your business and its objectives, will be your biggest advocate.
NATHAN CARTER // Co-Founder, Quotient App, New Zealand
Coming soon
I'm currently finalising Fearless OS which is an operating system for business. It sits at the intersection of Business Strategy, Brand Strategy and Marketing. Let me know if you want to join the wait list.
Will has amazing Jedi mind tricks!
Will is a fantastic guy! He worked on my strategy, website and social media and did an amazing job. We got to know the guy and he’s an awesome, reliable, genuinely funny, and thoughtful, thought-provoking specimen.
Will has a huge amount of experience in advertising and computer wizardry stuff, which means he can turn your brands into more successful ones using his amazing Jedi mind tricks.
RHYS DARBY // Actor, Comedian, USA and NZ