Simplify to amplify
Similar in philosophy to the Japanese Zen arts; when you simplify, you amplify. It might sound counterintuitive but simplifying your approach and operation can lead to incredible insights and growth.
So too can practicing Kaizen, which is all about incremental changes; creating a strong culture of constant improvement.
Like Zen and Kaizen, there's a symbiotic dance between the Strategic and Creative disciplines. With a good strategic foundation, creativity jumps in to make an impact and stir emotions. People always remember how you make them feel.
When every aspect of the project has to be considered down to the last detail, and you need the time to consider your options, a more traditional, deep dive is the best approach. This is ideal too if decisions need to advance through multiple departments.
If you have a serious deadline and need super-fast results, a project sprint will be right up your alley. This is the ideal approach for businesses that operate lean business principles. The added benefit is sprints are more cost-effective than deep dives.
Quick & Deep
Quite often, a combination of the two is appropriate. We have clients who needed to go to market fast with a workable solution. This was followed by an iterative strategic and creative process until we hit the sweet spot. This also works well when you are live testing with a sample audience until everything is perfected.
The approach you take depends on your management style, sign-off process, budget, and time restraints. We're comfortable with whatever suits you.
Steps to working with Will & team Fearless
Let's chat via Zoom or mobile.
When you book a free chat, I'll send you questions from my mini-brief. You don't have to complete it before our chat, but if you do, our time together will be more productive. We'll see if we're a good fit and if I can help you. Either way, you'll get some value from this discussion. And no hard feelings if we don't go further.
Complete my detailed brief.
If we proceed, complete my detailed brief to help me really understand your business. Again we can do this during our next call. There is a fee for this (discussed during our first call) because a lot of effort goes into analysing your information and completing further research. If you proceed with the project, this fee will be deducted from your first invoice.
Where to from here?
Jump on a Zoom or call to discuss your brief and hear my recommendations. These are next steps. You'll receive some good insights. If you like what you see and hear, we can make your goals a reality. I'll send you a formal quote to approve.
Approve my quote and pay a deposit.
I have terms of trade on my website but I don't believe in lengthy contracts. Approve my quote and pay the deposit to get started.
Review the work, maintain momentum and keep evolving.
Review the work and your return on investment. See what's working and what isn't. Keep evolving, build on our momentum and move onto the next goals.
I can work on specific projects that include branding, copywriting, strategic consulting and ideation. If needed, my team of designers, developers and advertising experts can join us.
I've also developed a system called Fearless OS if you want to fast-track results by working more closely with me.
With his valuable ideas, Will has become a go-to confidant and an integral part of our team.
Will has spent a lot of time understanding our business as well as bouncing ideas and strategies we could implement. He helped shape our brand voice and his copywriting approach has added real personality to our communications, including our website, emails and blog.
Will is a genuine, caring and hardworking person who wants the best for his clients. If you have the opportunity to work with Will, jump at it. He is insightful and once he understands your business and its objectives, will be your biggest advocate.
NATHAN CARTER // Co-Founder, Quotient App, New Zealand
Get in Touch.