Question everything

When you ask the right questions, you can answer with the right innovations. Great brand strategy and messaging get you a seat at the table. From there, you need great products, services, processes and customer service.  

Strategy and creativity are at the heart of my process. I'll work with you to understand your business, its customers and their needs. 

Steps to working with me...

STEP 1

Complete my creative brief; let me know what you think you need.

STEP 2

Jump on a Zoom or call to discuss your brief and see if we're a good fit.

STEP 3

I'll send you a proposal and timeline.

STEP 4

If you're happy, sign my contract, pay my deposit and we'll get to work.


Different approaches for different projects...

Strategic Work

Let's define what's important to you, your business and your customers, then develop a plan that's powerful and able to meet those needs. 

DISCOVER

DEFINE

PLAN

CREATE

CONNECT

MEASURE

Offer

Infrastructure

Systems

Customer

Culture

Finance

Creative Work

With a strategic foundation, it's time to make an impact with your audience with creative campaigns and content that inspire action.   

ASSESS

THINK

CREATE

CRAFT

CONNECT

EVOLVE

Strategy and Needs

Concepts

Campaigns

Content

Audience

Assess and iterate



Quotient Client

With his valuable ideas, Will has become a go-to confidant and an integral part of our team.

Will has spent a lot of time understanding our business as well as bouncing ideas and strategies we could implement. He helped shape our brand voice and his copywriting approach has added real personality to our communications, including our website, emails and blog.


Will is a genuine, caring and hardworking person who wants the best for his clients. If you have the opportunity to work with Will, jump at it. He is insightful and once he understands your business and its objectives, will be your biggest advocate.

NATHAN CARTER  //  Co-Founder, Quotient App, New Zealand


What's your company's life stage and why is it important?

Typical company life stages include: 

  • Concept and Start up
  • Growth
  • Maturity
  • Decline
  • Rebirth or Death.

Depending where your company sits above, customers and prospects will have certain expectations. And these will vary depending on their own customer journey with you. 

Each company life stage and customer journey brings with them a different set of challenges.

You need to marry the right messages and tone of voice to the right stages in your customers' journeys with you. 

A well-considered approach can make all the difference to your sales figures. 

A typical new customer journey...  

  • Awareness / Attention

  • Investigate / Consider

  • Choose / Buy

  • Service / Retain

Potential ways to connect

Digital Touch points:
Search Engine Optimisation, Paid Advertising, Newsletter, Social Media.

Physical Touch points:
PR, Radio, TV, Print.


Rhys Darby

Will has amazing Jedi mind tricks!

Will is a fantastic guy! He worked on my strategy, website and social media and did an amazing job. We got to know the guy and he’s an awesome, reliable, genuinely funny, and thoughtful, thought-provoking specimen.

Will has a huge amount of experience in advertising and computer wizardry stuff, which means he can turn your brands into more successful ones using his amazing Jedi mind tricks.

RHYS DARBY  //  Actor, Comedian, USA and NZ



Let's get started


If you're a cut-to-the-chase kind of person, complete my creative brief. Otherwise, WhatsApp (text) or Message me on +44 798 495 6407 and I'll respond with a few questions. Otherwise, connect via Live Chat on this page or email will@fearless.kiwi